Content Marketing- Why do it? How?

content

Content Marketing… 

Do you know what it is? Practice it? If content marketing is new to you, it’s time to jump on board. It’s an effective way to connect with your target market whether you’re a B2C or B2B. Below are a list of content marketing positives written by Paul Pruneau President, Teamworks Communications, Inc.. 

  • Permanency
    Unlike old school media or advertising, once you publish on the internet, the content remains in place for virtually forever.
  • Increased value over time
    The more assets that you publish and deploy the faster they accumulate and accrue in value. It’s a fact that brands that have more than 100 posts generate 3X more leads than those that never publish new content to their site.
  • SEO
    Assets that are optimized for search ensure that they’ll be found. And if you follow best SEO practicesthe opportunity increases that your content will continually be moving up the search engine results page.
  • Thought leadership
    People and brands that publish frequently and consistently foster credibility and earn trust when they address the needs of their customers.
  • Supporting & building community
    People look to those who are helpful and want to connect with others who have been helped with similar needs. Consistently publishing content that is easy to share ensures that what you create has increased pass along value by those that actually consume it.

[Read more at: What Content Should You Create?]

I obviously agree with all of the above. Now you know the why you should practice content marketing for your business. Let’s dab into the how.

The how is simple, yet complicated. Create relevant and consistent material and publish it to your social media platforms, website or blog. Note the words relevant and consistent. You may stray from the path every now and then, but for the most part, stick to what you know your audience likes. Start with you. Yes, I’m telling you to promote your business but not in a traditional way. Converse with your audience. Encourage them to engage with you. Ask them how they are, how their last visit to your store was, etc. Post your holiday decorations, employees’ birthdays- be Human- but also post “how to” and helpful content. Don’t make it all about you. Think of content like your side of a conversation with a person.

Consistency is also key. Have a consistent voice, personality. You may already naturally.

Always remember that this is your business or company. It’s not a place to air grievances. Be positive & helpful!

What does St. Patrick’s Day mean for Savannah businesses?

St. Patrick's Day

My first two years of high school my mother forced me to be in the chorus. I was not happy to oblige in the beginning, but after the Christmas season was over, so began St. Patrick’s Day’s songs practice- my favorite. You see, in Savannah St. Patrick’s Day is the equivalent to Christmas.

All of Savannah flocks downtown on March the 17th to celebrate the only way we know how. We bring the young and old, baskets of treats and over-flowing coolers and most importantly, our Irish pride. You don’t have to be Irish to celebrate. It’s a come one come all affair.

What does St. Patrick’s Day mean for Savannah businesses? 

Jump on board! Get your business involved with the holiday.

Decorate

Show your customers your Patty’s Day support! Trust me, they’ll appreciate it. The few that don’t, well they’re just grinches trying to steal our shamrock spirit.

Host a St. Patrick’s Day Themed Contest or Give-Away

You hosted a Christmas, Thanksgiving, Fourth of July contest/give-away (or you should of), why wouldn’t you host a St. Patrick’s Day themed one!

Get Involved

Savannah literally lights up in green for half of March. Join the community St. Pat’s activities. There’s the greening of the fountain (Forsyth Fountain), the Shamrock Run- you name it, we got it!

Prepare Yourself.
This may be a bumpy ride.

Hundreds of thousands of people pioneer to Savannah for St. Patrick’s Day. Great news for your business especially if you’re in downtown, right!? Make sure it is. Prepare for a crowd by rearranging if need be or sprucing up areas you’ve been avoiding. City-visitors and parade-goers have a tendency to get a little rowdy. Mentally prepare yourself for a situation that you may need to handle. Thinking ahead could head off a potential disaster…

Have fun! 

Don’t shove your business down people’s throats that week (or really any week for that matter). Be mindful that our entire city is preparing for St. Patrick’s Day, and for what? To celebrate the annual fun! Let your business join in. The results will play themselves out.

Here’s the site for all your St. Patrick’s Day in Savannah needs – http://savannahsaintpatricksday.com

And, as a tribute to my two years in St. Vincent’s Academy’s chorus, I give you the lyrics to the St. Patrick’s Day song:

It’s St. Patrick’s Day in Savannah,

All the boys are on parade.

Sure the folks down here never miss a year

May their valor never fade.

 

It’s a wonderful city in Georgia

Where on March the seventeen

Every mother’s son and daughter

Will be wearing of the green.

 

There’ll be bands that’s military

And the school band’s harmony,

Sure they’ll play “ole Tipperary,”

And “The Lakes of Killarney.”

 

Then it’s hats off to dear old Savannah,

It’s the Ireland of this land,

That has kept the fame of St. Patrick’s name

Buried deeply in the sand.

 

From old Frogtown to the Old Fort

And don’t forget old Yamacraw,

They have always sung the praises

Of Erin Go Bragh!