Why Your Savannah Georgia Business Needs Social Media

It’s no secret. The target market I’m pursuing is small businesses in Savannah Georgia. Why wouldn’t I go for the bigger fish in Savannah? After all, we have some very large, significant companies based here. When I was brainstorming for Wymberly Communications, I thought about my ideal client. I wanted to be able to relate to them on many different levels. Small businesses are my ideal clients because I admire their dedication and can-do attitude. Small businesses are typically made up of a handful of individuals who work incredibly hard in order to reach success. They are passionate about their service or product which in turn is infectious. This makes it fun and simple to market them properly. 

 

Why should you as a small business owner in Savannah Georgia use social media to market yourself? 

Savannah is quickly growing, and has been for quite sometime, into a must-visit tourist destination in the South. The city has an array of offerings from gorgeous Spanish moss to Paula Deen to the unique individual businesses that call it home. VisitSavannah has done a fantastic job of marketing our coastal home.
[If you haven’t already, follow their facebook, twitter and instagram. You either learn something new about our home or you’re shown a scenery dripping in history because hey, it’s Savannah.]
Now to the answer- I want you to think about the hundreds of businesses competing for attention in Savannah. Not just tourist attention. Absolutely any attention. If you could go that extra mile to help you stand out, would you do it? 

Please read the following sentence carefully.

 I do not make a purchase, visit a business or start my day without checking facebook, twitter, pinterest, linkedin, instagram or looking at websites.

social media marketing savannah georgiaI confess that spontaneity is not my strongest character trait if I can claim it at all, but the above statement is 150% true. To the older generation, that may sound a little extreme, but it’s the truth for me and for countless others of all demographics. Now tell me again why you aren’t utilizing social media to its full potential?

I guarantee you that your target market is on social media and can be reached.

In a city such as Savannah, all businesses have one common thread, and it is the city itself. We all have the capability to post content about Savannah because it’s a subject appreciated by many. Easy start and a fun club to be in, but how will you stand out? Will it be through phenomenal customer service? Will it be through contests or giveaways? Will you have an attention-catching campaign? You can have all three on social media. That’s the beauty of it. Now let me know if you need help and have fun! 😉

When Launching a Company, Consider These 5 Things | Entrepreneur.com

When Launching a Company, Consider These 5 Things | Entrepreneur.com.

Entrepreneur.com has a massive content library that causes me to really think about my business and its direction. Entrepreneur.com is one of my inspiration sites. Like you, I also am a small business owner, so what do you think about these 5 things to consider?

1. Be passionate about what you do. 

It’s a simple question. Are you or are you not passionate about your start-up? One of the worst things you can do in business is get into a get-rich-quick scheme. First of all, it all takes time and effort. I’m sure you know the Steve Jobs story. Second of all, why would you get into something where you will spend a considerable amount of time if you’re not passionate about it?

It’s best to assume that business owners are passionate about their businesses.

2. Think big. 

BIG. How do you think big? You have an idea. You’ve started a business based on that idea. And then…. it could either take off quicker than you can keep up or you can have a lull… All businesses have their up’s and down’s, but there may be a time where you need to re-evaluate your direction. You have to make your business EPIC. Make it memorable. Think BIG.

3. Listen, but don’t obey. 

How many people told you you couldn’t make it? How many said that you’d lost your mind wanting to start a business? You did it anyway. Why would you start obeying what other people said now? It is imperative that you listen to your customers. After all, you’re in business for them in the end. But… you don’t always have to obey everything they say.

4. Done is better than perfect. 

I struggle with this one… I swear Entrepreneur.com writes articles with me in mind. You (I) can’t be perfect. It’s impossible. You can close. I strive to be close to perfect, but mistakes inadvertently happen. Set your business goals. Adapt your products/services and marketing strategies with them in mind. Realize that you will not perfectly reach every goal you set. You may complete some. Other’s may be an ongoing process. At least you have a direction.

5. Choose the right partners and mentors. 

You know the saying, “why re-invent the wheel?” It applies here. There are a million and one resources for you no matter what industry you are in. Utilize them. There’s no shame in reading to learn more or asking for advice. You’re not the only business owner out there. Someone you know might have experienced certain situations before you. Why not ask them how they handled them? (I’m currently doing this with business taxes… ugh.)

Overall, this article was a great reminder of some key points. Stay focused y’all. Owning a business is a continuous learning process or so it seems.