Cookin’ For College, What Launched My PR Career

First, watch this: http://video.foxnews.com/v/4145692/?#sp=show-clips

Now, in 2010, my husband and I started a journey that we called Cookin’ For College, an online cooking show that featured easy and budget-friendly recipes. Arthur was the host. I was the camera/editing crew, website developer, content creator, director and PR manager. College newspapers across the country featured articles on Cookin’ For College. The Athens Banner Herald featured their article on the front page. He did phone interviews, a skype interview with WTOC, an on-set filmed feature in New York on Fox News’ Fox and Friends morning show and was a guest on Food Network’s Paula’s Best Dishes. We were just messing around honestly. We filmed him making dinner, put it on YouTube, contacted a few college newspapers and boom. It took off like wildfire, took-of like 2010 took-off not like 2018 took-off. I think the YouTube channel still only has 1,000 hits, but back then, we were a “YouTube sensation.”

Phone interviews, television interviews, Fox News flying us to New York City… It was crazy and surreal. We never made any money off of Cookin’ For College, but we made a lot of memories and priceless experiences. Cookin’ For College made me change my major junior year of college from Art History to Public Relations. I didn’t even have the GPA to get into the pr program, but luckily they take into account real life experiences. At 20 years old, my experiences were a little ahead of my peers. It got my husband his career in food. His boss saw the videos, thought he had gumption and gave him a shot. Thankfully, that shot has turned into 5 years of selling food, and he couldn’t be happier.

It’s crazy how life turns out. We could have never imagined Cookin’ For College’s success let alone how it shaped the rest of our lives.

5 Plays to Score Big with the #WorldCup

The ExactTarget Blog 5 Plays to Score Big with the #WorldCup » The ExactTarget Blog.

 

As the most widely viewed sporting event, The FIFA World Cup has fans buzzing with excitement—and that goes double for marketers. After all, a lot has changed since the last World Cup in 2010; brands were socially savvy if they just simply joined the conversation. This year, brands are trying to be the conversation.

The combination of real-time results, large audiences, and mobile technologies make this an exciting yet intimidating opportunity for brands around the world. Brands are trying everything from apps to mobile advertising to score big with the world’s game. Take a look at five key plays brands should run so their marketing doesn’t get a red card during the #WorldCup:

1. Know the opportunity.

2. Know your audience.

3. Know the strategy. 

4. Know your technology.

5. Know your opponent.

The World Cup is a big stage. Many brands will try to take advantage of this audience. Some will be successful and some won’t. Knowing the opportunity, audience, strategy, technology, and opponents will help you score big during the #WorldCup. With these tips and a little bit of confidence, I believe that you will win. 

What does St. Patrick’s Day mean for Savannah businesses?

St. Patrick's Day

My first two years of high school my mother forced me to be in the chorus. I was not happy to oblige in the beginning, but after the Christmas season was over, so began St. Patrick’s Day’s songs practice- my favorite. You see, in Savannah St. Patrick’s Day is the equivalent to Christmas.

All of Savannah flocks downtown on March the 17th to celebrate the only way we know how. We bring the young and old, baskets of treats and over-flowing coolers and most importantly, our Irish pride. You don’t have to be Irish to celebrate. It’s a come one come all affair.

What does St. Patrick’s Day mean for Savannah businesses? 

Jump on board! Get your business involved with the holiday.

Decorate

Show your customers your Patty’s Day support! Trust me, they’ll appreciate it. The few that don’t, well they’re just grinches trying to steal our shamrock spirit.

Host a St. Patrick’s Day Themed Contest or Give-Away

You hosted a Christmas, Thanksgiving, Fourth of July contest/give-away (or you should of), why wouldn’t you host a St. Patrick’s Day themed one!

Get Involved

Savannah literally lights up in green for half of March. Join the community St. Pat’s activities. There’s the greening of the fountain (Forsyth Fountain), the Shamrock Run- you name it, we got it!

Prepare Yourself.
This may be a bumpy ride.

Hundreds of thousands of people pioneer to Savannah for St. Patrick’s Day. Great news for your business especially if you’re in downtown, right!? Make sure it is. Prepare for a crowd by rearranging if need be or sprucing up areas you’ve been avoiding. City-visitors and parade-goers have a tendency to get a little rowdy. Mentally prepare yourself for a situation that you may need to handle. Thinking ahead could head off a potential disaster…

Have fun! 

Don’t shove your business down people’s throats that week (or really any week for that matter). Be mindful that our entire city is preparing for St. Patrick’s Day, and for what? To celebrate the annual fun! Let your business join in. The results will play themselves out.

Here’s the site for all your St. Patrick’s Day in Savannah needs – http://savannahsaintpatricksday.com

And, as a tribute to my two years in St. Vincent’s Academy’s chorus, I give you the lyrics to the St. Patrick’s Day song:

It’s St. Patrick’s Day in Savannah,

All the boys are on parade.

Sure the folks down here never miss a year

May their valor never fade.

 

It’s a wonderful city in Georgia

Where on March the seventeen

Every mother’s son and daughter

Will be wearing of the green.

 

There’ll be bands that’s military

And the school band’s harmony,

Sure they’ll play “ole Tipperary,”

And “The Lakes of Killarney.”

 

Then it’s hats off to dear old Savannah,

It’s the Ireland of this land,

That has kept the fame of St. Patrick’s name

Buried deeply in the sand.

 

From old Frogtown to the Old Fort

And don’t forget old Yamacraw,

They have always sung the praises

Of Erin Go Bragh!

Happy New Year!

PassionHappy 2014 Y’all!! 

When you think back on your 2013, what do you think you did exceptionally well for your business? What actions would you change?

We all have our pros and cons and ups and downs for the year. The best part of ringing in a new year is the cleaning of the slate. All the mistakes you made in 2013 are gone and past. You also learned from each of your accomplishments.

Let’s look ahead to 2014 with excitement and willingness to reach our greatest potential, as individuals and businesses.

How can you better your business? How can you reach more customers/clients? What do you want to show them or tell them about your business? Why are you special? Why should they choose you? Re-evaluate yourself and your business. Are you on the path towards the 2013 goal that you set for yourself? Did you accomplish it? Or did you fall a little off-track?

We get busy. It’s easy to forget our goals and objectives. Set new ones. Not resolutions. Goals. Goals have a better accomplishment rate than resolutions. Do it for you, your business, your employees, your customers.

Passion is a driving force. Harness it. Organize it. And let 2014 bring you great things!

Wishing you a very happy new year and all the best with your upcoming ventures!