When coming up with a business idea or plan, a logo is always at the forefront of your mind…
It’s your calling card. It’s what people see first. It makes a significant impression which is why logo designs are so important.
I’ll be honest. I’ve had my fair share of logos for Wymberly Communications. Each time I made a new one for myself, it just didn’t feel right… The colors didn’t fit me or the text was off. I played on photoshop until I got so frustrated I just settled on one. I have a tiny business in comparison to others’ so changing up my logo sporadically doesn’t have much impact on me. But, think about how Google changes their logo from time to time. It’s in minute, subtle ways that are hard to even notice until pointed out. They do this little by little until they reach the end design goal they had in mind. Imagine the outrage if they changed the entire thing all at once (eye roll but an unfortunately true statement).
When creating your logo keep these things in mind:
- Feature the true you. Why are you in this business? What makes you passionate about your business? Feature your personality.
- Who is your target market? Who are you trying to reach? What do they as a group like? What will pull them towards your business? Is it a clean, modern style or a playful, childish style?
- You want to stand out. Think about how many things people are inundated with each day. Steer clear of a general, been-there-seen-that designs. Make your logo one that stands out from the clutter.
- Keep it clean. Speaking of clutter, have you ever noticed a logo that was just so busy that you couldn’t quite make out the company name? Yeah… don’t do that. Keep it simple and clean. When someone glances at it, you want your business name to be at the forefront of what they notice first.
- Make it wearable. Assuming that your business will need some swag, make your logo in a way that it fits on everything- signage, clothing, hats, pens, you name it. You’ll be proud to represent your business and wear your logo.
And now, let’s go through my logo development over the past 4 years…
It’s clean. It’s simple. It has gold. This one may stick for awhile.