Do you know what it is? Practice it? If content marketing is new to you, it’s time to jump on board. It’s an effective way to connect with your target market whether you’re a B2C or B2B. Below are a list of content marketing positives written by Paul Pruneau President, Teamworks Communications, Inc..
Unlike old school media or advertising, once you publish on the internet, the content remains in place for virtually forever.
- Increased value over time
The more assets that you publish and deploy the faster they accumulate and accrue in value. It’s a fact that brands that have more than 100 posts generate 3X more leads than those that never publish new content to their site.
Assets that are optimized for search ensure that they’ll be found. And if you follow best SEO practicesthe opportunity increases that your content will continually be moving up the search engine results page.
- Thought leadership
People and brands that publish frequently and consistently foster credibility and earn trust when they address the needs of their customers.
- Supporting & building community
People look to those who are helpful and want to connect with others who have been helped with similar needs. Consistently publishing content that is easy to share ensures that what you create has increased pass along value by those that actually consume it.
[Read more at: What Content Should You Create?]
I obviously agree with all of the above. Now you know the why you should practice content marketing for your business. Let’s dab into the how.
The how is simple, yet complicated. Create relevant and consistent material and publish it to your social media platforms, website or blog. Note the words relevant and consistent. You may stray from the path every now and then, but for the most part, stick to what you know your audience likes. Start with you. Yes, I’m telling you to promote your business but not in a traditional way. Converse with your audience. Encourage them to engage with you. Ask them how they are, how their last visit to your store was, etc. Post your holiday decorations, employees’ birthdays- be Human- but also post “how to” and helpful content. Don’t make it all about you. Think of content like your side of a conversation with a person.
Consistency is also key. Have a consistent voice, personality. You may already naturally.
Always remember that this is your business or company. It’s not a place to air grievances. Be positive & helpful!