1. Be patient. Unless you’re Katy Perry or Starbucks, your brand probably doesn’t have a built-in following. Your first tweet isn’t going to get a lot of traction because no one knows you’re there. So start favoriting, retweeting and replying to content that interests you.
2. Follow more accounts. Find more accounts that are more relevant to your interests, but be selective. There are accounts that may have 100,000 followers, but they also follow 80,000. How in the world will that person ever see anything useful to them? At the same time, don’t feel bad for unfollowing.
3. Be diligent. Make a point to spend even five to ten minutes a day reading, favoriting and replying to tweets. Don’t be discouraged if your replies and tweets go unnoticed. The more you tweet, the sooner you will learn what works and what doesn’t.
4. Say something. Try not to go days between tweets. Whether it’s a discount code, information on sales or something fun, be active. That said, don’t tweet for the sake of tweeting.