5 Plays to Score Big with the #WorldCup

The ExactTarget Blog 5 Plays to Score Big with the #WorldCup » The ExactTarget Blog.


As the most widely viewed sporting event, The FIFA World Cup has fans buzzing with excitement—and that goes double for marketers. After all, a lot has changed since the last World Cup in 2010; brands were socially savvy if they just simply joined the conversation. This year, brands are trying to be the conversation.

The combination of real-time results, large audiences, and mobile technologies make this an exciting yet intimidating opportunity for brands around the world. Brands are trying everything from apps to mobile advertising to score big with the world’s game. Take a look at five key plays brands should run so their marketing doesn’t get a red card during the #WorldCup:

1. Know the opportunity.

2. Know your audience.

3. Know the strategy. 

4. Know your technology.

5. Know your opponent.

The World Cup is a big stage. Many brands will try to take advantage of this audience. Some will be successful and some won’t. Knowing the opportunity, audience, strategy, technology, and opponents will help you score big during the #WorldCup. With these tips and a little bit of confidence, I believe that you will win.