A month into Wymberly, I have found a reoccurring theme. Business owners are honestly naive to the million of positives inbound marketing tactics could provide them.
Inbound Marketing is compiled of steps that as a business owner, you are most likely already be familiar with. The difference between inbound and outbound marketing is that with inbound, you are gaining your customer’s trust before you complete a sale. Outbound- you’re just pushing pushing pushing. You don’t appreciate it, so why do you think they will?
1. Be Inviting:
To do any type of business, you have to display that your products or services are compelling. You may use traditional advertising or word-of-mouth to bring people to you, but regardless, the bottom line is that you have to get people in the door. With inbound marketing, you make yourself available for people to like and follow your content because you can be of value to them. Through Facebook, Twitter, Linkedin, Google+, you are able to attract people you may not know. You must be inviting and engage.
2. Let’s Party:
Pretend like your hosting a party at your business, one that goes on every day. You invite people you know and don’t know to your event. You become acquainted with your new guests. Do you then ignore them for the rest of the party? No… you don’t. Do you provide a source of entertainment? Odds are, yes. You have to think about social media like you would face-to-face contact at a party. The key word is social. You socialize with your existing customers and potential ones when you physically see them. Why not use social media and blogging to expand your reach? Engagement. Do it.
Don’t stop after step one and two! After initial acquaintance, how do you further your relationships? You probably reach out to people who have already shown an interest in your business. Why not set up an email marketing campaign? Provide simple ways for your followers to sign up for your newsletter on your website and social sites. Then capitalize on the opportunity. These people have signed-up to receive even more great content from you. Your website and social media platforms weren’t enough for them. They want more. This step is where your initial contact slowly turns over into leads. Capitalize on the relationships that you have conceived and tended to.
4. That’s a Wrap:
The hard work is behind you. All that’s left to do is close the deal. You have spent countless hours reaching out to wonderful potentials… that have gradually become customers… who have slowly but surely turned into advocates for your brand. Sure, you could avoid all this new age marketing crap and gain a customer that will buy your product and move on OR you could foster relationships with your customers so when they leave your business, they actively discuss how fabulous you are.
It’s truly in your hands.