It’s no secret. The target market I’m pursuing is small businesses in Savannah Georgia. Why wouldn’t I go for the bigger fish in Savannah? After all, we have some very large, significant companies based here. When I was brainstorming for Wymberly Communications, I thought about my ideal client. I wanted to be able to relate to them on many different levels. Small businesses are my ideal clients because I admire their dedication and can-do attitude. Small businesses are typically made up of a handful of individuals who work incredibly hard in order to reach success. They are passionate about their service or product which in turn is infectious. This makes it fun and simple to market them properly.
Why should you as a small business owner in Savannah Georgia use social media to market yourself?
Savannah is quickly growing, and has been for quite sometime, into a must-visit tourist destination in the South. The city has an array of offerings from gorgeous Spanish moss to Paula Deen to the unique individual businesses that call it home. VisitSavannah has done a fantastic job of marketing our coastal home.
[If you haven’t already, follow their facebook, twitter and instagram. You either learn something new about our home or you’re shown a scenery dripping in history because hey, it’s Savannah.]
Now to the answer- I want you to think about the hundreds of businesses competing for attention in Savannah. Not just tourist attention. Absolutely any attention. If you could go that extra mile to help you stand out, would you do it?
Please read the following sentence carefully.
I do not make a purchase, visit a business or start my day without checking facebook, twitter, pinterest, linkedin, instagram or looking at websites.
I confess that spontaneity is not my strongest character trait if I can claim it at all, but the above statement is 150% true. To the older generation, that may sound a little extreme, but it’s the truth for me and for countless others of all demographics. Now tell me again why you aren’t utilizing social media to its full potential?
I guarantee you that your target market is on social media and can be reached.
In a city such as Savannah, all businesses have one common thread, and it is the city itself. We all have the capability to post content about Savannah because it’s a subject appreciated by many. Easy start and a fun club to be in, but how will you stand out? Will it be through phenomenal customer service? Will it be through contests or giveaways? Will you have an attention-catching campaign? You can have all three on social media. That’s the beauty of it. Now let me know if you need help and have fun! 😉