Below is the absolute best infographic I have found thus far.
Obviously through social media, one of most of my client’s main goal is to capitalize on leads to ultimately close on a sale. Whatever business you may be in, your livelihood depends on generating a profit.
I preach branding, awareness and relationship building because it applies to the little guys as well as the big guys. They are three universal principles. Generating leads is yet another universal business matter. This infographic does an amazing job of breaking it all down for you. Social media allows you to actively search for potential clients, for those people who need your business service or product.
We all know the people who vocalize their needs online. You may be one of them. Who knows a good roofer in Savannah? I need someone to fix… whatever. What am I going to wear on St. Patrick’s day?
There are people everyday asking for advice and help online. You just have to take the time to find them. Once you do, please don’t be a mall-kiosk salesman… This is where the establishing relationships is so important. Actually help them. Put your business in the back of your mind and their needs in the forefront. The rest will follow. You may not always close on the sale, but you have put your brand in someone’s mind for future reference. Kindness goes a long way. It’s easily remembered.
Now read through the infographic and apply it to your business!